Government
- Five-term at large Raleigh City Councilor, elected Mayor in 2019
- Advocate for Innovation and Entrepreneurship, Affordable Housing / Homelessness, and Transit
- Served as Chair of the City's Law & Public Safety Committee and Transportation Committee
- Served for nine years as City’s representatives to GoTriangle, our regional transit authority
- Former member of the Budget & Economic Development Committee, Public Works Committee, Comprehensive Planning Committee, Healthy Neighborhoods Committee, and Technology and Communications Committee
- Former representative to the Metro Mayor’s Coalition and liaison to the NC State Legislature
Professional
- 30+ years experience in communications, marketing, branding, and business development
- Executive Director, Holt Brothers Foundation / Vice President of Marketing and Business Development at Holt Brothers Inc. (founded by NFL and NC State football stars Terrence and Torry Holt)
- Founded Baldwin Communications, a communications consulting firm, in 2008, working with clients in the areas of higher education, innovation, and economic development
- Previous employment includes: Director of Marketing at Stewart Engineering; Assistant Branch Manager at Mulkey Engineers & Consultants; Director of Corporate Communications & Community Relations at the NHL Carolina Hurricanes and Executive Director of the team’s Kids ‘n Community Foundation; Director of Communications at the Greater Raleigh Chamber of Commerce; Director of Public Relations at Carolina Physicians Health Plan
- Started career as journalist and newspaper editor
Community
- Member, Governor's Council on Entrepreneurship
- Co-founder / Chair of the Advisory Board, Innovate Raleigh, a catalyst for innovation and entrepreneurship in our region
- Member, Board of Trustees, William Peace University
- Member, Board of Directors, Wake Tech Foundation
- Campaign Committee, Oak City Cares
- Former Chair of the Business Friends Council for the NC Museum of Art; Former member of the board of directors of Artsplosure, Communities in Schools of Wake County, and the American Lung Association; Former advisory board member, Triangle Family Services
- Former PTA volunteer
Personal
- Married to Jim Baldwin; daughter, Lauren, and son-in-law Sebastian
- Former caretaker for my 95-year-old mom
- Raleigh resident for 30 years
- Dog mom to a 10-pound Morkie, Jack Bauer, named after the star of the TV show, “24," and rescue dog Charlie Brown
- Interests include skiing, golf, reading, cooking for family and friends, staying in shape at FlyWheel, and walking / hiking with my dogs